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  1. The impact of anti-drug advertising : perceptions of middle and high school students.

    Article - En anglais


    To examine the perceived impact of antidrug advertising on the knowledge, beliefs, attitudes, and behavior pertaining to youth drug use and to evaluate the influence of demographic characteristics, media exposure, and substance use on the likelihood of perceiving a deterrent effect of anti-drug advertisements.


    Anonymous, self-administered survey.


    Urban and suburban public schools.


    Eight hundred thirty-seven students in middle and high school (52% suburban, 50% male, 48% white) were studied in group convenience samples.

    Outcome Measures 

    Self-report of the impact of antidrug advertising on knowledge, beliefs, attitudes, and behavior pertaining to drug use.

    Mots-clés Pascal : Toxicomanie, Substance toxicomanogène, Alcool, Adolescent, Evaluation, Prévention, Programme sanitaire, Campagne de masse, Etats Unis, Questionnaire, Homme, Amérique du Nord, Amérique

    Mots-clés Pascal anglais : Drug addiction, Drug of abuse, Alcohol, Adolescent, Evaluation, Prevention, Sanitary program, Mass campaign, United States, Questionnaire, Human, North America, America

    Logo du centre Notice produite par :
    Inist-CNRS - Institut de l'Information Scientifique et Technique

    Cote : 95-0052890

    Code Inist : 002B30A03B. Création : 09/06/1995.