Evaluation of a mass media campaign on smoking and pregnancy.
Two surveys were conducted among pregnant women throughout England, before (n=625) and after (n=607) a mass media campaign on smoking and pregnancy targeted at women aged 15-24 years, in the social grade C2DE.
The majority of the post-campaign sample recalled having seen at least one of the campaign's series of press advertisements.
There was a significant increase among this sample in those considering smoking to be very dangerous to the unborn child, in those understanding the term passive smoking and in those considering passive smoking to be very dangerous.
During the campaign there was a 14% increase in the number of calls to a cessation helpline from pregnant women.
Mots-clés Pascal : Education sanitaire, Prévention, Mass media, Sevrage toxique, Tabagisme, Femme, Homme, Gestation
Mots-clés Pascal anglais : Health education, Prevention, Mass media, Poison withdrawal, Tobacco smoking, Woman, Human, Pregnancy
Notice produite par :
Inist-CNRS - Institut de l'Information Scientifique et Technique
Cote : 95-0005746
Code Inist : 002B18H05A. Création : 09/06/1995.