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  1. Evaluation of a mass media campaign on smoking and pregnancy.

    Article - En anglais

    Two surveys were conducted among pregnant women throughout England, before (n=625) and after (n=607) a mass media campaign on smoking and pregnancy targeted at women aged 15-24 years, in the social grade C2DE.

    The majority of the post-campaign sample recalled having seen at least one of the campaign's series of press advertisements.

    There was a significant increase among this sample in those considering smoking to be very dangerous to the unborn child, in those understanding the term passive smoking and in those considering passive smoking to be very dangerous.

    During the campaign there was a 14% increase in the number of calls to a cessation helpline from pregnant women.

    Mots-clés Pascal : Education sanitaire, Prévention, Mass media, Sevrage toxique, Tabagisme, Femme, Homme, Gestation

    Mots-clés Pascal anglais : Health education, Prevention, Mass media, Poison withdrawal, Tobacco smoking, Woman, Human, Pregnancy

    Logo du centre Notice produite par :
    Inist-CNRS - Institut de l'Information Scientifique et Technique

    Cote : 95-0005746

    Code Inist : 002B18H05A. Création : 09/06/1995.