A much discussed issue in contemporary discussions of health care reform is the considerable competition that is anticipated to occur among providers.
An inevitable aspect of this competition will be the ways health care services are presented in the marketplace through advertising and other forms of promotional literature.
Considerable concern has already emerged among certain rehabilitation professionals, however, that advertising and marketing practices in rehabilitation must cohere with ethical standards.
This article will discuss certain aspects of those standards, particularly as they have evolved from the Federal Trade Commission's definition of and rulings on deceptive practices in advertising.
Mots-clés Pascal : Pratique professionnelle, Réhabilitation, Spécialité médicale, Etats Unis, Ethique, Publicité, Promotion service, Commerce, Amérique du Nord, Amérique
Mots-clés Pascal anglais : Professional practice, Rehabilitation, Medical specialty, United States, Ethics, Advertising, Services promoting, Commerce, North America, America
Notice produite par :
Inist-CNRS - Institut de l'Information Scientifique et Technique
Cote : 95-0002198
Code Inist : 002B30A09. Création : 09/06/1995.