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  1. Cigarette advertising and children's smoking : why reg was withdrawn.

    Article - En anglais


    To examine the appeal of the Embassy Regal « Reg » campaign to young people.

    Design-Three quantitative surveys and one piece of qualitative research : (a) self completion questionnaire administered in classrooms, (b) questionnaire led interviews with children, (c) questionnaire led interviews with adults, and (9) group discussions with children and adults.

    Settings- (a) Secondary and middle schools in England ; (b) north of England, Scotland, and Wales ; (c) north of England, Scotland, and Wales ; and (d) Glasgow.

    Subjects- (a) 5451 schoolchildren aged 11-15 recruited by stratified random sampling ; (b) 437 children aged 5-10 recruited by quota sampling ; (c) 814 adults aged 15-65 recruited by quota sampling ; and (d) 12 groups of children aged 10-15, three groups of adults aged 18-24, and three groups of adults aged 35-55.

    Mots-clés Pascal : Tabagisme, Enfant, Homme, Publicité, Choc mécanique

    Mots-clés Pascal anglais : Tobacco smoking, Child, Human, Advertising, Mechanical shock

    Logo du centre Notice produite par :
    Inist-CNRS - Institut de l'Information Scientifique et Technique

    Cote : 94-0704696

    Code Inist : 002B03E. Création : 09/06/1995.