To examine the appeal of the Embassy Regal « Reg » campaign to young people.
Design-Three quantitative surveys and one piece of qualitative research : (a) self completion questionnaire administered in classrooms, (b) questionnaire led interviews with children, (c) questionnaire led interviews with adults, and (9) group discussions with children and adults.
Settings- (a) Secondary and middle schools in England ; (b) north of England, Scotland, and Wales ; (c) north of England, Scotland, and Wales ; and (d) Glasgow.
Subjects- (a) 5451 schoolchildren aged 11-15 recruited by stratified random sampling ; (b) 437 children aged 5-10 recruited by quota sampling ; (c) 814 adults aged 15-65 recruited by quota sampling ; and (d) 12 groups of children aged 10-15, three groups of adults aged 18-24, and three groups of adults aged 35-55.
Mots-clés Pascal : Tabagisme, Enfant, Homme, Publicité, Choc mécanique
Mots-clés Pascal anglais : Tobacco smoking, Child, Human, Advertising, Mechanical shock
Notice produite par :
Inist-CNRS - Institut de l'Information Scientifique et Technique
Cote : 94-0704696
Code Inist : 002B03E. Création : 09/06/1995.