Factors influencing the return rate in a direct mail campaign to inform minority women about prevention of cervical cancer.
The Forsyth County Cervical Cancer Prevention Project was a 5-year community-based health education program funded by the National Cancer Institute.
The program was developed to reduce cervical cancer mortality among black women in Forsyth County, and it was targeted to those ages 18 and older.
The program tried to educate the target population through a combination of mass media and direct education.
This paper reports on an experiment conducted to investigate sources of influence on the effectiveness of direct mail, a technique used to augment mass media health education.
Direct mail has shown promise as a method for reaching target populations that are difficult to reach with other mass media approaches.
Mots-clés Pascal : Tumeur maligne, Col utérus, Prévention, Education sanitaire, Programme sanitaire, Homme, Femelle, Noir américain, Minorité, Mass media, Campagne de masse, Etats Unis, Mailing, Amérique du Nord, Amérique, Appareil génital femelle pathologie
Mots-clés Pascal anglais : Malignant tumor, Uterine cervix, Prevention, Health education, Sanitary program, Human, Female, Black American, Minority, Mass media, Mass campaign, United States, North America, America, Female genital diseases
Notice produite par :
Inist-CNRS - Institut de l'Information Scientifique et Technique
Cote : 94-0575990
Code Inist : 002B30A03B. Création : 09/06/1995.