Fear control and danger control : a test of the extended parallel process model (EPPM).
Fear appeals have the potential to be potent persuasive strategies.
However, they often backfire.
Previous research has focused primarily on the factors leading to fear appeal successes and neglected the factors associated with fear appeal failures.
Utilizing a recently developed fear appeal theory, the Extended Parallel Process Model, a study was undertaken to explore the cognitive and emotional mechanisms underlying the success and failure of fear appeals in the context of AIDS prevention.
Mots-clés Pascal : Programme éducatif, Prévention, SIDA, Virose, Infection, Communication information, Changement attitude, Changement comportement, Persuasion, Peur, Risque, Motivation, Cognition, Mécanisme défense, Réactance, Efficacité personnelle, Modèle, Adulte, Homme, Menace, Perception danger
Mots-clés Pascal anglais : Educational schedule, Prevention, AIDS, Viral disease, Infection, Information communication, Attitude change, Behavior change, Persuasion, Fear, Risk, Motivation, Cognition, Defense mechanism, Reactance, Self efficacy, Models, Adult, Human
Notice produite par :
Inist-CNRS - Institut de l'Information Scientifique et Technique
Cote : 94-0480891
Code Inist : 002A26M03. Création : 199501.