The relationships between television beer advertising and drinking knowledge, beliefs, and intentions were investigated in a survey of schoolchildren.
The research was guided by a theoretical model specifying that awareness of advertising, and not mere exposure, is necessary for it to have an effect on beliefs or behaviors.
Participants were a random sample of 468 fifth- and sixth-grade schoolchildren from a northern California community.
Mots-clés Pascal : Publicité, Télévision, Mass media, Bière, Boisson alcoolisée, Enfant, Age scolaire, Connaissance, Croyance, Intention, Prise conscience, Modèle statistique, Consommation, Californie, Homme, Etats Unis, Amérique du Nord, Amérique
Mots-clés Pascal anglais : Advertising, Television, Mass media, Beer, Alcoholic beverage, Child, School age, Knowledge, Belief, Intention, Awareness, Statistical model, Consumption, California, Human, United States, North America, America
Notice produite par :
Inist-CNRS - Institut de l'Information Scientifique et Technique
Cote : 94-0214671
Code Inist : 002B30A03B. Création : 199406.