Cigarette smoking is the most unnecessary of modern epidemics in the world today, according to the World Health Organisation.
In response to declining sales at home, multinational cigarette companies are increasingly targeting allegedly developing countries with their deadly products, often with the strong support of the U.S. government.
While Asian countries have been most heavily targeted in recent years, Latin American countries have not been overlooked.
This paper discusses macro-level and micro-level implications of the tobacco companies'promotions, based on data gathered in Mexico and Guatemala during 1990.
Recommendations for combating the corporations' efforts are also discussed.
Mots-clés Pascal : Industrie tabac, Entreprise multinationale, Tabagisme, Pays en développement, Homme, Américain, Mexique, Amérique Centrale, Amérique, Guatemala, Stratégie entreprise
Mots-clés Pascal anglais : Tobacco industry, Multinational corporation, Tobacco smoking, Developing countries, Human, American, Mexico, Central America, America, Guatemala, Firm strategy
Notice produite par :
Inist-CNRS - Institut de l'Information Scientifique et Technique
Cote : 94-0077323
Code Inist : 002B03E. Création : 199406.