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  1. Fulltext. Advertising health : the case for counter-ads.

    Article - En anglais


    Public service advertisements have been used by many in hopes of « selling » good health behaviors.

    But selling good behavior-even if it could be done more effectively-is not the best goal for using mass media to prevent health problems.

    Personal behavior is only part of what determines health status.

    Social conditions and the physical environment are important determinants of health that are usually ignored by health promotion advertising.

    Public service advertising may be doing more harm than good if if is diverting attention from more effective socially based health promotion strategies.

    Mots-clés Pascal : Publicité, Prévention, Statut socioéconomique, Stratégie, Mass media, Politique sanitaire, Homme, Etats Unis, Promotion santé, Annonce, Amérique du Nord, Amérique

    Mots-clés Pascal anglais : Advertising, Prevention, Socioeconomic status, Strategy, Mass media, Health policy, Human, United States, North America, America

    Logo du centre Notice produite par :
    Inist-CNRS - Institut de l'Information Scientifique et Technique

    Cote : 94-0139906

    Code Inist : 002B30A03A. Création : 199406.