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  1. Ethical marketing of mental health services: is it an oxymoron? : Is ethical marketing of mental health services an oxymoron?

    Article - En anglais

    Ethical marketing is not an oxymoron but it is a nonsequitur.

    Ethics are about purposes while marketing is about interests.

    Complex and divergent interests conflict within the mental health market.

    Competing interests for market share are present in the struggle for service expansion against expansion of enrollment.

    Problems of profitability and quality of service will require some mediating principles for resolution.

    Mots-clés Pascal : Organisation santé, Santé mentale, Commercialisation, Ethique, Service santé, Qualité service, Coût, Economie santé, Etats Unis, Amérique du Nord, Amérique, Homme

    Mots-clés Pascal anglais : Public health organization, Mental health, Marketing, Ethics, Health service, Service quality, Costs, Health economy, United States, North America, America, Human

    Logo du centre Notice produite par :
    Inist-CNRS - Institut de l'Information Scientifique et Technique

    Cote : 94-0110395

    Code Inist : 002B18H05B. Création : 199406.