The Center for Substance Abuse Prevention's Division of Communications Programs launched its Urban Youth Public Education Campaign in late 1990 to target African American youth in 14 cities with prevention messages about alcohol and other drugs.
During the market research phase of the campaign, the Center sought to determine the extent inner city African American children are impacted by alcohol and other drugs and how widespread the use of these substances is among younger children.
Is it rampant and universal, as some press accounts have it, or are the images portrayed by the news media, by popular movies, and by other communication outlets fueling harmful stereotypes.
Mots-clés Pascal : Prévention, Programme sanitaire, Enfant, Noir américain, Etats Unis, Alcoolisme, Toxicomanie, Campagne de masse, Mass media, Homme, Amérique du Nord, Amérique
Mots-clés Pascal anglais : Prevention, Sanitary program, Child, Black American, United States, Alcoholism, Drug addiction, Mass campaign, Mass media, Human, North America, America
Notice produite par :
Inist-CNRS - Institut de l'Information Scientifique et Technique
Cote : 94-0021290
Code Inist : 002B30A03B. Création : 199406.