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  1. The influence of message framing on intentions to perform health behaviors.

    Article - En anglais

    Prospect Theory proposes that people prefer taking risks to options that are certain when considering losses and prefer certainty to risk when considering gains (Kahneman & Tversky, 1979).

    As a result, individuals are expected to be persuaded to take risks when exposed to negatively framed messages.

    For instance, Meyerowitz and Chaiken (1987) demonstrated that exposure to negatively framed information promotes breast self-examination.

    However, the influence of message framing on other health behaviors has been inconsistent.

    Two studies examined the moderating effect of involvement with the health issue and type of target behavior on the influence of message framing on intentions to perform health behaviors relevant to preventing or detecting skin cancer.

    Mots-clés Pascal : Comportement, Santé, Prévention, Attitude, Prise risque, Communication information, Certitude, Tumeur maligne, Détection, Dépistage, Homme, Intention

    Mots-clés Pascal anglais : Behavior, Health, Prevention, Attitude, Risk taking, Information communication, Certitude, Malignant tumor, Detection, Medical screening, Human, Intention

    Logo du centre Notice produite par :
    Inist-CNRS - Institut de l'Information Scientifique et Technique

    Cote : 93-0632611

    Code Inist : 002A26N06. Création : 199406.