As part of an evaluation of the 1990-91 antitobacco media campaign carried out by the California Department of Health Services, a study was conducted among 417 regular smokers who had quit during the period of the media campaign.
In brief telephone interviews, all respondents identified up to three events or experiences that had influenced them to quit.
In response to uncued questions, 6.7 percent of those interviewed indicated that they had been influenced to quit by an advertisement they had seen or heard on radio, television, or billboards.
In response to direct questions about the media campaign, 34.3 percent of the respondents indicated thal the media campaign's advertisement had played a part in their decision to quit.
Mots-clés Pascal : Campagne de masse, Tabagisme, Fumeur, Prévention, Sevrage toxique, Evaluation, Changement comportement, Mass media, Education sanitaire, Homme, Influence sociale, Californie, Etats Unis, Amérique du Nord, Amérique
Mots-clés Pascal anglais : Mass campaign, Tobacco smoking, Smoker, Prevention, Poison withdrawal, Evaluation, Behavior change, Mass media, Health education, Human, Social influence, California, United States, North America, America
Notice produite par :
Inist-CNRS - Institut de l'Information Scientifique et Technique
Cote : 93-0600364
Code Inist : 002B30A03B. Création : 199406.