Four studies examined the federally mandated warning on alcohol containers, which is required by law to be « located in a conspicuous and prominent place. » In all four studies few of the drinkers could recall the main parts of the warnings, even though the warning had been required on all alcohol containers for over two years.
In Study 1, 44 adults looked at the warning on various beer containers and 77% thought that the warning was not conspicuous but could be made conspicuous through various changes, such as by printing the warning horizontally (parallel to the brand name) rather than vertically.
In Study 2, 50 adults looked at the warning placed horizontally on one beer can and vertically on a similar can and rated the horizontal warning significantly more conspicuous.
Mots-clés Pascal : Boisson alcoolisée, Réglementation, Souvenir, Rappel, Mémoire, Conception, Prévention, Politique sanitaire, Santé mentale, Etats Unis, Amérique du Nord, Amérique, Homme, Avertissement
Mots-clés Pascal anglais : Alcoholic beverage, Regulation, Recollection, Recall, Memory, Design, Prevention, Health policy, Mental health, United States, North America, America, Human
Notice produite par :
Inist-CNRS - Institut de l'Information Scientifique et Technique
Cote : 93-0529924
Code Inist : 002B18H05. Création : 199406.