Drug marketing in French-speaking African countries.
Pharmaceutical companies are often criticized for the quality of their drug advertisements in developing countries.
The quantitative data we have collected on advertisements in Francophone African countries confirm these criticisms.
In 1990, only 41 out of 141 advertisements published in 6 medical and paramedical journals aimed at Francophone health personnel in Africa conformed to French standards for accuracy and objectivity.
Indications were absent from 5 (3.5%) advertisements and exaggerated in 42 (29.8%); side-effects were not mentioned at all in 37 (26.2%) advertisements and were incomplete in a further 20 (14.2%). Similarly, contraindications were absent from 30 (21.3%) advertisements and incomplete in 19 (13.5%).
Mots-clés Pascal : Publicité, Afrique, Information biomédicale, Médicament, Pays francophones, Validité, Littérature scientifique, Industrie pharmaceutique, Homme, Pays en développement
Mots-clés Pascal anglais : Advertising, Africa, Biomedical information, Drug, French speaking countries, Validity, Scientific literature, Pharmaceutical industry, Human, Developing countries
Notice produite par :
Inist-CNRS - Institut de l'Information Scientifique et Technique
Cote : 93-0503299
Code Inist : 002B30A08. Création : 199406.