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  1. Fulltext. Designing prenatal care messages for low-income Mexican women.

    Article - En anglais


    Communication theories and research data were used to design cross-cultural health education messages.

    A University of California Los Angeles Universidad Autonoma in Tijuana, Mexico, research team used the methods of ethnographic and survey research to study behaviors, attitudes, and knowledge concerning prenatal care of a sample of pregnant low-income women living in Tijuana.

    This audience provided information that served as a framework for a series of messages to increase awareness and change prenatal care behaviors.

    Mots-clés Pascal : Education sanitaire, Gestation, Prénatal, Mass media, Prévention, Programme sanitaire, Femme, Homme, Soin, Attitude, Comportement, Document imprimé, Connaissance, Mexique, Amérique Centrale, Amérique, Pauvreté

    Mots-clés Pascal anglais : Health education, Pregnancy, Prenatal, Mass media, Prevention, Sanitary program, Woman, Human, Care, Attitude, Behavior, Printed document, Knowledge, Mexico, Central America, America, Poverty

    Logo du centre Notice produite par :
    Inist-CNRS - Institut de l'Information Scientifique et Technique

    Cote : 93-0499068

    Code Inist : 002B30A03B. Création : 199406.