The Henry J. Kaiser Family Foundation initiated a social marketing campaign in 1987 to reduce the nation's risk for heart disease and some cancers.
Consensus on recommendations for dietary change have stimulated the development of a variety of social marketing campaigns to promote behavior change.
Project LEAN (Low-Fat Eating for America Now) is a national campaign whose goal is to reduce dietary fat consumption to 30 percent of total calories through public service advertising, publicity, and point-of-purchase programs in restaurants, supermarkets, and school and worksite cafeterias.
Mots-clés Pascal : Campagne de masse, Régime alimentaire dépourvu, Homme, Education nutritionnelle, Education sanitaire, Matière grasse, Prévention, Etats Unis, Amérique du Nord, Amérique, Evaluation
Mots-clés Pascal anglais : Mass campaign, Deficient diet, Human, Nutrition education, Health education, Fat, Prevention, United States, North America, America, Evaluation
Notice produite par :
Inist-CNRS - Institut de l'Information Scientifique et Technique
Cote : 93-0269363
Code Inist : 002B30A03A. Création : 199406.