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  1. Fulltext. Project LEAN : lessons learned from a national social marketing campaign.

    Article - En anglais

    Fulltext.

    The Henry J. Kaiser Family Foundation initiated a social marketing campaign in 1987 to reduce the nation's risk for heart disease and some cancers.

    Consensus on recommendations for dietary change have stimulated the development of a variety of social marketing campaigns to promote behavior change.

    Project LEAN (Low-Fat Eating for America Now) is a national campaign whose goal is to reduce dietary fat consumption to 30 percent of total calories through public service advertising, publicity, and point-of-purchase programs in restaurants, supermarkets, and school and worksite cafeterias.

    Mots-clés Pascal : Campagne de masse, Régime alimentaire dépourvu, Homme, Education nutritionnelle, Education sanitaire, Matière grasse, Prévention, Etats Unis, Amérique du Nord, Amérique, Evaluation

    Mots-clés Pascal anglais : Mass campaign, Deficient diet, Human, Nutrition education, Health education, Fat, Prevention, United States, North America, America, Evaluation

    Logo du centre Notice produite par :
    Inist-CNRS - Institut de l'Information Scientifique et Technique

    Cote : 93-0269363

    Code Inist : 002B30A03A. Création : 199406.