This study examined women's evaluations of communication channels which are major carriers of cancer-related information.
A sample of women over 40 (n=395) was asked which channels they had received cancer-related information from within the last year and what their evaluations were of these channels in terms of three dimensions: editorial tone (credibility), communication potential (presentation and style), and utility.
Various statistical analyses revealed signnificant interactions between evaluation and channels and significant main effects for channels and for evaluations.
Mots-clés Pascal : Transmission information, Information biomédicale, Politique sanitaire, Prévention, Présentation information, Communication, Education sanitaire, Femme, Homme, Tumeur maligne, Glande mammaire, Glande mammaire pathologie
Mots-clés Pascal anglais : Information transmission, Biomedical information, Health policy, Prevention, Information layout, Communication, Health education, Woman, Human, Malignant tumor, Mammary gland, Mammary gland diseases
Notice produite par :
Inist-CNRS - Institut de l'Information Scientifique et Technique
Cote : 93-0076485
Code Inist : 002B30A03B. Création : 199406.