Experts acknowledge that communication projects would benefit from the use of open-ended interviews, focus groups, surveys, trials of behaviors, observation, and other research techniques to identify community and individual knowledge, beliefs, preferences, actual behavior, as well as a host of sociodemographic and economic characteristics necesary for planning and implementation.
Communication planners ofter rely exclusively on survey research for program planning, claiming ease of administration and reliability of results.
Reliance on this single research method often results in less appropriate interventions than could be developed with multiple research methods.
Mots-clés Pascal : Paludisme, Protozoose, Infection, Chimiothérapie, Traitement, Prévention, Gestation, Homme, Femelle, Chloroquine, Antiparasitaire, Programme sanitaire, Méthodologie, Biais méthodologique
Mots-clés Pascal anglais : Malaria, Protozoal disease, Infection, Chemotherapy, Treatment, Prevention, Pregnancy, Human, Female, Parasiticid, Sanitary program, Methodology, Methodological bias
Notice produite par :
Inist-CNRS - Institut de l'Information Scientifique et Technique
Cote : 92-0127075
Code Inist : 002B30A01C. Création : 199406.