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  1. Fulltext. Designing an AIDS information campaign to reach intravenous drug users and sex partners.

    Article - En anglais


    In a recent campaign directed at these groups, the selection of messages to be used was based both on theory and on research into multi-media public information campaigns.

    The attempt was made to communicate basic facts about AIDS etiology and prevention.

    This included information that needle sharing and unprotected sex could spread the human immunodeficiency virus (HIV) that causes AIDS, while bleaching needles and using condoms properly could reduce the risk of infection.

    A step-by-step diagram on how to bleach needles was provided.

    Posters, pamphlets, billboards, and out-reach workers were used to spread the word in inner-city neighboods, and coverage of the campaign was sought in the news media.

    Mots-clés Pascal : Virose, Infection, Amérique du Nord, Amérique, Immunodéficit acquis syndrome, Prévention, Programme sanitaire, Campagne de masse, Mass media, Information public, Toxicomanie, Voie intraveineuse, Partenaire sexuel, Immunopathologie, Hémopathie, Homme, Etats Unis

    Mots-clés Pascal anglais : Viral disease, Infection, North America, America, AIDS, Prevention, Sanitary program, Mass campaign, Mass media, Public information, Drug abuse, Intravenous administration, Sex partner, Immunopathology, Hemopathy, Human, United States

    Logo du centre Notice produite par :
    Inist-CNRS - Institut de l'Information Scientifique et Technique

    Cote : 91-0560108

    Code Inist : 002B06D01. Création : 199406.