Shopkeepers at 88 informal sector shops in the black township of Khayelitsha were interviewed to explore whether such shops should be considered as venues for the dissemination of AIDS prevention information and condoms through social marketing programmes.
The existence of a variety of media and interpersonal information sources on the premises, the presence of opinion leadership and the willingness of several owners to distribute posters and pamphlets and sell condoms suggests that such shops should be further investigated as avenues for AIDS prevention efforts.
Mots-clés Pascal : Virose, Infection, Afrique, Immunodéficit acquis syndrome, Prévention, Information, Magasin, République Sud Africaine, Stratégie, Programme sanitaire
Mots-clés Pascal anglais : Viral disease, Infection, Africa, AIDS, Prevention, Information, Stock room, South Africa, Strategy, Sanitary program
Notice produite par :
Inist-CNRS - Institut de l'Information Scientifique et Technique
Cote : 91-0446303
Code Inist : 002B06D01. Création : 199406.