This study compared the incidence payments for premium shelf space and discounts on volume purchases paid to retailers by 5 types of companies.
Merchants were interviewed at 108 randomly selected small retail outlets that sell tobacco in Santa Clara County, California.
Significantly more retailers reported receiving slotting/display allowances for tobacco (62.4%) than for any other product type.
An averange store participating in a retailer incentive program received approximatively $3157 annually from all sampled product types, of which approximatively $2462 (78%) came from tobacco companies.
Future research should assess the impact of tobacco industry incentive programs on the instore marketing and sales practices of retailers.
Mots-clés Pascal : Industrie, Tabac, Commercialisation, Publicité, Etude comparative, Evaluation, Homme, Californie, Etats Unis, Amérique du Nord, Amérique
Mots-clés Pascal anglais : Industry, Tobacco, Marketing, Advertising, Comparative study, Evaluation, Human, California, United States, North America, America
Notice produite par :
Inist-CNRS - Institut de l'Information Scientifique et Technique
Cote : 99-0503897
Code Inist : 002B30A11. Création : 22/03/2000.