Mass media communication is an important strategy for increasing parental uptake and to promote community participation when large-scale immunization activities are carried out.
In Mexico, the National Vaccination Council (CONAVA) launches three immunization campaigns every year accompanied by three vaccination promotion campaigns.
This study was conducted to assess whether communication activities to promote CONAVA's Second National Health Week (SNHW) were effective in providing information to mothers about the importance of immunizing their children under five years of age and in prompting them to seek immunization services.
A probability sample of mothers living in the metropolitan area of Mexico City and having at least one child under five years old was selected for the study.
Four outcome variables were defined as measuring the impact of the campaign :
(I) mothers'knowledge about the SNHW ;
(2) mothers'comprehension indicating how well they understood the campaign messages (aware, partly aware and unaware) ;
(3) mothers'motivation, i.e. whether or not they sought out immunizations for their children under the age of five and (4) mothers'opinion of how well they liked the messages.
A total of 935 mothers were interviewed ; 88.2% knew about the SNHW, 64.3% were aware that the campaign aimed to provide immunizations, and most held a favorable opinion about the messages.
Among aware mothers, 87.5% of their children received immunizations. (...)
Mots-clés Pascal : Poliomyélite antérieure, Virose, Infection, Rougeole, Enfant, Homme, Age préscolaire, Prévention, Vaccination, Mexique, Amérique Centrale, Amérique, Epidémiologie, Evaluation, Programme sanitaire, Campagne de masse, Information, Mère, Milieu urbain, Connaissance, Compréhension, Système nerveux pathologie, Système nerveux central pathologie, Moelle épinière pathologie
Mots-clés Pascal anglais : Acute anterior poliomyelitis, Viral disease, Infection, Measles, Child, Human, Preschool age, Prevention, Vaccination, Mexico, Central America, America, Epidemiology, Evaluation, Sanitary program, Mass campaign, Information, Mother, Urban environment, Knowledge, Comprehension, Nervous system diseases, Central nervous system disease, Spinal cord disease
Notice produite par :
Inist-CNRS - Institut de l'Information Scientifique et Technique
Cote : 99-0404866
Code Inist : 002B05A02. Création : 22/03/2000.