The Sisters Together, Move More Eat Better pilot communication program focuses on young Black women in three inner-city communities to encourage improved nutrition and increased physical activity.
The design for Sisters Together is based on an expansion ofa public health campaign that combines social marketing with community building efforts.
The pilot program design comprises five phases : design, promotion, demonstration, transfer, and sustained activity.
The proposed five-stage model holds potential for increasing the life span ofa campaign and contributing to community building.
Partnerships and coalition development promise to maintain the campaign beyond the limited budget period.
This descriptive article illustrates the elements ofa hybrid model for the design of a communication program with examples from Sisters Together, Move More Eat Better, a pilot program currently in the last year of implementation.
Mots-clés Pascal : Programme sanitaire, Campagne de masse, Santé communautaire, Obésité, Prévention, Etats Unis, Amérique du Nord, Amérique, Méthodologie, Homme, Femelle, Négroïde, Ethnie, Etat nutritionnel, Trouble nutrition
Mots-clés Pascal anglais : Sanitary program, Mass campaign, Community health, Obesity, Prevention, United States, North America, America, Methodology, Human, Female, Negroid, Ethnic group, Nutritional status, Nutrition disorder
Notice produite par :
Inist-CNRS - Institut de l'Information Scientifique et Technique
Cote : 99-0206627
Code Inist : 002B30A03B. Création : 16/11/1999.