logo BDSP

Base documentaire


  1. Direct-to-consumer advertising : A pharmacy perspective.

    Article - En anglais

    This paper explains the current policies of the American Pharmaceutical Association (APhA) and other national organizations on direct-to-consumer (DTC) advertising, reviews the findings of a survey on DTC advertising conducted by the APhA and Prevention Magazine, and identifies key issues for DTC policy development.

    Mots-clés Pascal : Publicité, Médicament, Consommateur, Réglementation, Pharmacien, Association, Personnel sanitaire, Attitude, Etats Unis, Amérique du Nord, Amérique

    Mots-clés Pascal anglais : Advertising, Drug, Consumer, Regulation, Chemist, Association, Health staff, Attitude, United States, North America, America

    Logo du centre Notice produite par :
    Inist-CNRS - Institut de l'Information Scientifique et Technique

    Cote : 99-0127442

    Code Inist : 002B30A09. Création : 16/11/1999.