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  1. Direct-to-consumer promotion : An industry perspective.

    Article - En anglais

    Direct-to-consumer (DTC) advertising of prescription medicines is an important trend in health care delivery.

    Many questions must be answered as we move forward, and more research is needed.

    However, DTC advertising has enormous potential benefit for consumers.

    Mots-clés Pascal : Promotion produit, Publicité, Consommateur, Médicament, Réglementation, Mass media, Etats Unis, Amérique du Nord, Amérique

    Mots-clés Pascal anglais : Product promotion, Advertising, Consumer, Drug, Regulation, Mass media, United States, North America, America

    Logo du centre Notice produite par :
    Inist-CNRS - Institut de l'Information Scientifique et Technique

    Cote : 99-0127441

    Code Inist : 002B30A09. Création : 16/11/1999.