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  1. Social marketing sexually transmitted disease and HIV prevention : a consumer-centered approach to achieving behaviour change.

    Article - En anglais

    This paper proposes that international sexually transmitted disease (STD)/HIV prevention efforts might be enhanced by the application of social marketing principles.

    It first outlines the conceptual basis of social marketing approaches to health behaviour change generally and then explores key issues and opportunities for using these principles to improve current STD/HIV prevention efforts.

    Mots-clés Pascal : SIDA, Virose, Infection, Prévention, Méthode, Campagne de masse, Programme sanitaire, Information public, Comportement sexuel, Maladie sexuellement transmissible, Chimiothérapie, Traitement, Condom, Distribution, Commercialisation, Homme, Immunopathologie, Immunodéficit, Politique sanitaire

    Mots-clés Pascal anglais : AIDS, Viral disease, Infection, Prevention, Method, Mass campaign, Sanitary program, Public information, Sexual behavior, Sexually transmitted disease, Chemotherapy, Treatment, Condom, Distribution, Marketing, Human, Immunopathology, Immune deficiency, Health policy

    Logo du centre Notice produite par :
    Inist-CNRS - Institut de l'Information Scientifique et Technique

    Cote : 99-0026009

    Code Inist : 002B05C02D. Création : 31/05/1999.