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  1. 1% or less : A community-based nutrition campaign.

    Article - En anglais


    The authors evaluated the effectiveness of a community education campaign to encourage a switch from high-fat (whole and 2%) mill


    Milk sales data were collected from supermarkets in the intervention and comparison communities for three one-month time periods : at baseline, immediately following the campaign, and six months after the campaign.

    In addition, trained volunteers conducted pre-and post-intervention telephone surveys.


    Overa milk sales increased by 16% in the intervention cities following the campaign and remained high at follow-up.

    Low-fat milk's market share increased from 18% of overall milk sales at baseline to 41% of overall milk sales in the month following the end of the campaign, an increase n market share that was sustained at the six-month follow-up.

    In the post-intervention telephone survey, 38.2% of those respondents who reported drinking high-fat milk at baseline reported having switched to low-fat milk Conclusion.

    A focused message commun cated through paid advertising, public relations activities and community-based education programs increased low-fat and overall milk consumpt on in one commun ty.

    Mots-clés Pascal : Lait, Lipide, Comportement alimentaire, Graisse saturée, Vente, Campagne de masse, Prévention, Education santé, Epidémiologie, Evaluation, Homme, Enquête, Téléphone, Etats Unis, Amérique du Nord, Amérique, Alimentation

    Mots-clés Pascal anglais : Milk, Lipids, Feeding behavior, Saturated fat, Sales, Mass campaign, Prevention, Health education, Epidemiology, Evaluation, Human, Survey, Telephone, United States, North America, America, Feeding

    Logo du centre Notice produite par :
    Inist-CNRS - Institut de l'Information Scientifique et Technique

    Cote : 98-0491196

    Code Inist : 002B30A02A. Création : 19/02/1999.