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  1. Impact of liking for advertising and brand allegiance on drinking and alcohol-related aggression : a longitudinal study.

    Article - En anglais

    Aims

    To test a hypothesized model of the effect of televised alcohol advertising and allegiance to specific brands of beer on subsequent beer consumption and self-reports of aggressive behaviour linked with drinking.

    Design

    Structural equation modelling was used to assess the fit between data collected as part of a longitudinal study of young people's health and development and a hypothesized model based on theoretical perspectives and previous research.

    Setting

    A birth cohort has been assessed every few years, most of them in their home city of Dunedin, New Zealand.

    The questions about alcohol are asked as part of the day-long assessment.

    Participants

    Members of a longitudinal survey cohort at ages 18 and 21 years.

    Data from 630 beer drinking participants were analysed in this study.

    Measurements

    Responses to questions about beer consumption, liking for advertising, favourite brand of beer and self-reports of alcohol-related aggressive behaviour.

    Findings

    Our hypothesized model assumed a positive impact of liking of alcohol advertising and brand allegiance at age 18 on the volume of beer consumed at age 21 and self-reports of alcohol-related aggressive behaviour.

    This was found to be a good fit to the data from the longitudinal study.

    Conclusion

    This measurable impact of alcohol advertising occurred during a time of decline in aggregate alcohol in New Zealand. (...)

    Mots-clés Pascal : Consommation, Boisson alcoolisée, Bière, Publicité, Télévision, Mass media, Influence sociale, Trouble comportement, Agressivité, Etude longitudinale, Adolescent, Homme, Adulte jeune, Nouvelle Zélande, Océanie

    Mots-clés Pascal anglais : Consumption, Alcoholic beverage, Beer, Advertising, Television, Mass media, Social influence, Behavioral disorder, Aggressiveness, Follow up study, Adolescent, Human, Young adult, New Zealand, Oceania

    Logo du centre Notice produite par :
    Inist-CNRS - Institut de l'Information Scientifique et Technique

    Cote : 98-0476759

    Code Inist : 002B18C05B. Création : 19/02/1999.