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  1. Enhancing the effectiveness of HIV/AIDS prevention programs targeted to unique population groups in Thailand : Lessons learned from applying concepts of diffusion of innovation and social marketing.

    Article - En anglais

    Diffusion of innovations theory and social marketing theory have been criticized for their limited applicability in influencing unique population groups (e.g., female commercial sex workers (CSWs) working in low-class brothels).

    This study investigated the applicability of these two theoretical frameworks in outreach efforts directed to unique populations at high risk for HIV/AIDS in Bangkok, Thailand.

    Further, this study examined Thai cultural characteristics that influence communication about HIV/AIDS prevention.

    The results suggest that certain concepts and strategies drawn from the two frameworks were used more or less by effective outreach programs, providing several policy-relevant lessons.

    Cultural constraints, such as the lack of visibility of the disease and traditional sexual practices, influencea communication about HIV/AIDS prevention.

    Mots-clés Pascal : SIDA, Virose, Infection, Risque élevé, Prostitution, Homme, Femelle, Prévention, Programme sanitaire, Communication, Théorie, Stratégie, Diffusion, Milieu culturel, Thaïlande, Asie, Immunopathologie, Immunodéficit

    Mots-clés Pascal anglais : AIDS, Viral disease, Infection, High risk, Prostitution, Human, Female, Prevention, Sanitary program, Communication, Theory, Strategy, Diffusion, Cultural environment, Thailand, Asia, Immunopathology, Immune deficiency

    Logo du centre Notice produite par :
    Inist-CNRS - Institut de l'Information Scientifique et Technique

    Cote : 98-0429581

    Code Inist : 002B30A03B. Création : 25/01/1999.