Enhancing the effectiveness of HIV/AIDS prevention programs targeted to unique population groups in Thailand : Lessons learned from applying concepts of diffusion of innovation and social marketing.
Diffusion of innovations theory and social marketing theory have been criticized for their limited applicability in influencing unique population groups (e.g., female commercial sex workers (CSWs) working in low-class brothels).
This study investigated the applicability of these two theoretical frameworks in outreach efforts directed to unique populations at high risk for HIV/AIDS in Bangkok, Thailand.
Further, this study examined Thai cultural characteristics that influence communication about HIV/AIDS prevention.
The results suggest that certain concepts and strategies drawn from the two frameworks were used more or less by effective outreach programs, providing several policy-relevant lessons.
Cultural constraints, such as the lack of visibility of the disease and traditional sexual practices, influencea communication about HIV/AIDS prevention.
Mots-clés Pascal : SIDA, Virose, Infection, Risque élevé, Prostitution, Homme, Femelle, Prévention, Programme sanitaire, Communication, Théorie, Stratégie, Diffusion, Milieu culturel, Thaïlande, Asie, Immunopathologie, Immunodéficit
Mots-clés Pascal anglais : AIDS, Viral disease, Infection, High risk, Prostitution, Human, Female, Prevention, Sanitary program, Communication, Theory, Strategy, Diffusion, Cultural environment, Thailand, Asia, Immunopathology, Immune deficiency
Notice produite par :
Inist-CNRS - Institut de l'Information Scientifique et Technique
Cote : 98-0429581
Code Inist : 002B30A03B. Création : 25/01/1999.