Diffusion of innovations theory and social marketing theory have been criticized for their limited applicability in influencing unique population groups (e.g., female commercial sex workers (CSWs) working in low-class brothels).
This study investigated the applicability of these two theoretical frameworks in outreach efforts directed to unique populations at high risk for HIV/AIDS in Bangkok, Thailand.
Further, this study examined Thai cultural characteristics that influence communication about HIV/AIDS prevention.
The results suggest that certain concepts and strategies drawn from the two frameworks were used more or less by effective outreach programs, providing several policy-relevant lessons.
Cultural constraints, such as the lack of visibility of the disease and traditional sexual practices, influencea communication about HIV/AIDS prevention.
Mots-clés Pascal : SIDA, Virose, Infection, Risque élevé, Prostitution, Homme, Femelle, Prévention, Programme sanitaire, Communication, Théorie, Stratégie, Diffusion, Milieu culturel, Thaïlande, Asie, Immunopathologie, Immunodéficit
Mots-clés Pascal anglais : AIDS, Viral disease, Infection, High risk, Prostitution, Human, Female, Prevention, Sanitary program, Communication, Theory, Strategy, Diffusion, Cultural environment, Thailand, Asia, Immunopathology, Immune deficiency
Notice produite par :
Inist-CNRS - Institut de l'Information Scientifique et Technique
Cote : 98-0429581
Code Inist : 002B30A03B. Création : 25/01/1999.