Context. - Active and passive smoking are the first and third leading preventable causes of death.
Many states are running or initiating antitobacco media campaigns.
- To review research on the effectiveness of different antismoking messages and published evidence of the effectiveness of paid antismoking advertising.
- Focus group studies conducted by professional advertising agencies that contract with California, Massachusetts, and Michigan to run their antismoking advertising campaigns, the Centers for Disease Control and Prevention's Media Campaign Resource Book, and copies of the advertisements.
In total, we reviewed the results of 186 focus groups involving more than 1500 children and adults dealing with 118 advertisements that had actually been aired and additional concept advertisements that were not produced.
Published literature was located using MEDLINE and standard bibliographic sources on the effectiveness of large, paid antitobacco media campaigns.
We also reviewed reports and studies conducted by, or for, the California and Massachusetts health departments on program effectiveness, and conducted our own comparison of California vs Massachusetts using cigarette consumption data from the Tobacco Institute.
- All available studies.
Mots-clés Pascal : Tabagisme, Campagne de masse, Prévention, Analyse coût efficacité, Evaluation, Etats Unis, Amérique du Nord, Amérique, Homme, Toxicologie, Economie santé
Mots-clés Pascal anglais : Tobacco smoking, Mass campaign, Prevention, Cost efficiency analysis, Evaluation, United States, North America, America, Human, Toxicology, Health economy
Notice produite par :
Inist-CNRS - Institut de l'Information Scientifique et Technique
Cote : 98-0171765
Code Inist : 002B03E. Création : 21/07/1998.