Context. - Whether tobacco advertising and promotion increases the likelihood that youths will begin smoking has important public policy implications.
- To evaluate the association between receptivity to tobacco advertising and promotional activities and progress in the smoking uptake process, defined sequentially as never smokers who would not consider experimenting with smoking, never smokers who would consider experimenting, experimenters (smoked at least once but fewer than 100 cigarettes), or established smokers (smoked at least 100 cigarettes).
- Prospective cohort study with a 3-year follow-up through November 1996.
- A total of 1752 adolescent never smokers who were not susceptible to smoking when first interviewed in 1993 in a population-based random-digit dial telephone survey in California were reinterviewed in 1996.
- Becoming susceptible to smoking or experimenting by 1996.
- More than half the sample (n=979) named a favorite cigarette advertisement in 1993 and Joe Camel advertisements were the most popular.
Less than 5% (n=92) at baseline possessed a promotional item but a further 10% (n=172) were willing to use an item.
While having a favorite advertisement in 1993 predicted which adolescents would progress by 1996 (odds ratio [OR]=1.82 ; 95% confidence interval [Cl], 1.04-3. (...)
Mots-clés Pascal : Industrie tabac, Promotion vente, Cigarette, Tabagisme, Adolescent, Homme, Publicité, Etiologie
Mots-clés Pascal anglais : Tobacco industry, Sale promotion, Cigarette, Tobacco smoking, Adolescent, Human, Advertising, Etiology
Notice produite par :
Inist-CNRS - Institut de l'Information Scientifique et Technique
Cote : 98-0144544
Code Inist : 002B03E. Création : 21/07/1998.