A simple reinforcement strategy for increasing attendance at a fitness facility.
The purpose of the present study was to examine the effect of a previously untested reinforcement strategy (i.e., 1 month's free membership) on attendance at a fitness facility.
Participants were paying members of a fitness facility randomly assigned to control (n=100), placebo (n=100), and reinforcement (n=100) conditions.
The control condition received no intervention ; the placebo condition received a letter by mail ; and the reinforcement condition received the same letter by mail, except that it included an additional paragraph instructing them that they could earn 1 month's free membership if they attended the fitness facility at least 12 times in the next month.
Attendance was monitored for 1 month baseline and postintervention by using the facility's computer system.
Analysis of variance, t tests, and chi-square analysis all revealed that the reinforcement condition had the best attendance record during the intervention period.
These preliminary results shed some light on increasing attendance at a fitness facility.
Discussion highlighted the practical implications of the findings and offered directions for future research.
Mots-clés Pascal : Fitness, Centre sportif, Utilisation, Promotion santé, Education santé, Motivation, Homme, Exercice physique, Gratuité
Mots-clés Pascal anglais : Fitness, Sports complex, Use, Health promotion, Health education, Motivation, Human, Physical exercise
Notice produite par :
Inist-CNRS - Institut de l'Information Scientifique et Technique
Cote : 98-0024659
Code Inist : 002B30A03C. Création : 17/04/1998.