Developing a media-and school-based program for substance abuse prevention among hispanic youth : A case study of Mirame !/look at Me ! Combining communication theory, research, and practice in substance abuse prevention among minority populations.
Mirame !/Look at Me ! is a substance abuse prevention program for low-income Mexican American youth 9 to 13 years of age.
The theory-driven curriculum, developed for mass distribution via a satellite television network, features social models who demonstrate cognitive-behavioral skills and display conservative norms regarding substance abuse.
An 18-session curriculum contains 5-minute videos that are assigned to be followed by discussion and social reinforcement from a teacher or volunteer.
This case study reports the program development process and experiences in the initial dissemination of the program through national networks for schools and cable television subscribers.
Mots-clés Pascal : Programme sanitaire, Prévention, Education santé, Toxicomanie, Média, Attitude, Comportement, Evaluation, Enfant, Homme, Milieu scolaire, Etats Unis, Amérique du Nord, Amérique, Ethnie, Espagnol, Promotion santé
Mots-clés Pascal anglais : Sanitary program, Prevention, Health education, Drug addiction, Media, Attitude, Behavior, Evaluation, Child, Human, School environment, United States, North America, America, Ethnic group, Spanish, Health promotion
Notice produite par :
Inist-CNRS - Institut de l'Information Scientifique et Technique
Cote : 97-0505771
Code Inist : 002B30A03B. Création : 13/02/1998.