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  1. Developing a media-and school-based program for substance abuse prevention among hispanic youth : A case study of Mirame !/look at Me ! Combining communication theory, research, and practice in substance abuse prevention among minority populations.

    Article - En anglais

    Mirame !/Look at Me ! is a substance abuse prevention program for low-income Mexican American youth 9 to 13 years of age.

    The theory-driven curriculum, developed for mass distribution via a satellite television network, features social models who demonstrate cognitive-behavioral skills and display conservative norms regarding substance abuse.

    An 18-session curriculum contains 5-minute videos that are assigned to be followed by discussion and social reinforcement from a teacher or volunteer.

    This case study reports the program development process and experiences in the initial dissemination of the program through national networks for schools and cable television subscribers.

    Mots-clés Pascal : Programme sanitaire, Prévention, Education santé, Toxicomanie, Média, Attitude, Comportement, Evaluation, Enfant, Homme, Milieu scolaire, Etats Unis, Amérique du Nord, Amérique, Ethnie, Espagnol, Promotion santé

    Mots-clés Pascal anglais : Sanitary program, Prevention, Health education, Drug addiction, Media, Attitude, Behavior, Evaluation, Child, Human, School environment, United States, North America, America, Ethnic group, Spanish, Health promotion

    Logo du centre Notice produite par :
    Inist-CNRS - Institut de l'Information Scientifique et Technique

    Cote : 97-0505771

    Code Inist : 002B30A03B. Création : 13/02/1998.