In 1992, a community-based'Fat Watch'campaign was held in the city of Alkmaar in the Netherlands.
The campaign was implemented within the framework of the nationwide mass-mediated'Fat Watch'campaign (1991-1994), which aimed at a 10% reduction in fat intake among the general Dutch population.
The intervention was carried out as a pilot project to study the effectiveness of strategies and activities, and to apply them subsequently in more cities.
The campaign aimed primarily at the active involvement of intermediaries.
Effects of the campaign were studied by telephone questionnaires among about 500 respondents, before and after the campaign in both the experimental and a control community.
The questionnaire was based on the'attitude, social influence, self-efficacy' (ASE) model.
The results showed that 56% of the respondents were aware of a campaign in their community and that the campaign was positively evaluated by those familiar with it.
After the campaign, self-rated fat consumption was significantly higher.
No differences between the experimental and control community were found regarding attitude, social influence or self-efficacy expectations towards a reduction in fat consumption or intention to buy low-fat food products.
However, as opposed to the control community, there was a significant decrease in actual fat consumption between pre-and post-test in Alkmaar. (...)
Mots-clés Pascal : Education santé, Absorption, Graisse, Lipide, Campagne mesure, Consommation alimentaire, Homme, Analyse statistique
Mots-clés Pascal anglais : Health education, Absorption, Grease, Lipids, Measurement campaign, Food intake, Human, Statistical analysis
Notice produite par :
Inist-CNRS - Institut de l'Information Scientifique et Technique
Cote : 97-0275876
Code Inist : 002B30A02A. Création : 15/07/1997.