Hélène Joffe's (1996) article provides us with a well-presented argument detailing the failings of Knowledge, Attitude, Belief and Practice (KABP) approaches in the domain of AIDS/HIV prevention behaviours and argues that the Theory of Social Representations (Moscovici, 1984) offers a useful alternative perspective.
In this commentary I would like to expand on some of the issues she raises and to counterargue that the case for adopting social representations theory as an alternative to KABP approaches has yet to be made convincingly.
To do this I will first consider the problems surrounding traditional KABP approaches, then discuss social representations theory as an alternative and consider alternatives on the way.
Mots-clés Pascal : Etude critique, Prévention, SIDA, Virose, Infection, Représentation sociale, Programme sanitaire, Cognition sociale, Homme, Immunopathologie, Immunodéficit
Mots-clés Pascal anglais : Critical study, Prevention, AIDS, Viral disease, Infection, Social representation, Sanitary program, Social cognition, Human, Immunopathology, Immune deficiency
Notice produite par :
Inist-CNRS - Institut de l'Information Scientifique et Technique
Cote : 97-0259502
Code Inist : 002B06D01. Création : 11/06/1997.