Due to the present critical shortage of donor organs available for transplantation, effective communication strategies are necessary to heighten public commitment to donation.
The promotion of organ donor card-signing may be a successful vehicle in the achievement of this goal.
Based on the Elaboration Likelihood Model of persuasion effects, evidence of the motivation for organ donor card-signing, and examination of previous donation message tests, this study proposes and tests a causal model of response to organ donor card appeals.
The inter-relationship of values, empathy arousal, and issue involvement was found to be a significant driving force in the persuasive process for the behavioral intention to sign an organ donor card.
Implications of these findings for future research are addressed.
Mots-clés Pascal : Don organe, Carte, Signature, Incitation, Persuasion, Communication, Motivation, Transplantation, Modèle
Mots-clés Pascal anglais : Organ donation, Maps, Signing, Incentive, Persuasion, Communication, Motivation, Transplantation, Models
Notice produite par :
Inist-CNRS - Institut de l'Information Scientifique et Technique
Cote : 96-0380990
Code Inist : 002B27C. Création : 10/04/1997.