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  1. Promoting the organ donor card : A causal model of persuasion effects.

    Article - En anglais

    Due to the present critical shortage of donor organs available for transplantation, effective communication strategies are necessary to heighten public commitment to donation.

    The promotion of organ donor card-signing may be a successful vehicle in the achievement of this goal.

    Based on the Elaboration Likelihood Model of persuasion effects, evidence of the motivation for organ donor card-signing, and examination of previous donation message tests, this study proposes and tests a causal model of response to organ donor card appeals.

    The inter-relationship of values, empathy arousal, and issue involvement was found to be a significant driving force in the persuasive process for the behavioral intention to sign an organ donor card.

    Implications of these findings for future research are addressed.

    Mots-clés Pascal : Don organe, Carte, Signature, Incitation, Persuasion, Communication, Motivation, Transplantation, Modèle

    Mots-clés Pascal anglais : Organ donation, Maps, Signing, Incentive, Persuasion, Communication, Motivation, Transplantation, Models

    Logo du centre Notice produite par :
    Inist-CNRS - Institut de l'Information Scientifique et Technique

    Cote : 96-0380990

    Code Inist : 002B27C. Création : 10/04/1997.