Adolescent counterarguing of TV beer advertisements : Evidence for effectiveness of alcohol education and critical viewing discussions.
The pervasiveness of American youth's exposure to alcohol advertising is well-documented, as is the correlational evidence linking such exposure to alcohol-related attitudes, use, and expectancies.
While efforts to train young people to resist persuasive appeals are often made in alcohol education programs, little evidence exists concerning the effectiveness of such efforts.
The present study (N=83) found that recency of exposure to alcohol education classes and discussion of alcohol advertising in such classes predicts cognitive resistance (counterarguing) of such advertisements months or even years after class exposure.
Age, gender, and ethnicity were statistically controlled.
While females tended to counterargue the alcohol advertisements more than did males, there was no statistically significant difference in the impact of education on males and females.
Mots-clés Pascal : Bière, Boisson alcoolisée, Publicité, Mass media, Télévision, Prévention, Education sanitaire, Programme sanitaire, Etats Unis, Amérique du Nord, Amérique, Adolescent, Homme
Mots-clés Pascal anglais : Beer, Alcoholic beverage, Advertising, Mass media, Television, Prevention, Health education, Sanitary program, United States, North America, America, Adolescent, Human
Notice produite par :
Inist-CNRS - Institut de l'Information Scientifique et Technique
Cote : 96-0372629
Code Inist : 002B18H05A. Création : 10/04/1997.