This paper examines the effects of exposure to mass media messages promoting family planning on the reproductive behaviour of married women in Nigeria using cross-sectional data.
Longitudinal data are also used to ensure that exposure to media messages pre-dates the indicators of reproductive behaviour.
Cross-sectional analysis suggests that : (1) contraceptive use and intention are positively associated with exposure to mass media messages, and (2) women who are exposed to media messages are more likely to desire fewer children than those who are not exposed to such messages.
Similarly, analysis of the longitudinal data shows that exposure to mass media messages is a significant predictor of contraceptive use.
Thus, exposure to mass media messages about family planning may be a powerful tool for influencing reproductive behaviour in Nigeria.
Mots-clés Pascal : Reproduction sexuée, Fécondité, Comportement individuel, Education sanitaire, Mass media, Communication information, Politique sanitaire, Homme, Nigéria, Afrique, Contrôle naissance, Planning familial, Contraception
Mots-clés Pascal anglais : Sexual reproduction, Fecundity, Individual behavior, Health education, Mass media, Information communication, Health policy, Human, Nigeria, Africa, Birth control, Family planning, Contraception
Notice produite par :
Inist-CNRS - Institut de l'Information Scientifique et Technique
Cote : 96-0245929
Code Inist : 002B20A02. Création : 199608.