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  1. Pharmaceutical marketing : implications for medical residency training.

    Article - En anglais

    An educational intervention was developed to improve family practice residents'ability to obtain useful information from pharmaceutical representatives.

    The curriculum is based on the traditional one-on-one drug detail.

    The objectives are to develop residents'skills in controlling the interview, promote skills for critically analyzing drug-promotional material, and discuss ethical issues.

    The contents include an assessment tool, suggested readings, and interview questions with rationale.

    After 5 years, residents'confidence in all areas of the curriculum improved significantly.

    Mots-clés Pascal : Interne(étudiant), Médecin, Personnel sanitaire, Etats Unis, Homme, Attitude, Enseignement universitaire, Formation professionnelle, Commercialisation, Industrie pharmaceutique, Fiabilité, Vendeur, Amérique du Nord, Amérique

    Mots-clés Pascal anglais : Resident(student), Physician, Health staff, United States, Human, Attitude, Higher education, Occupational training, Marketing, Pharmaceutical industry, Reliability, Sales personnel, North America, America

    Logo du centre Notice produite par :
    Inist-CNRS - Institut de l'Information Scientifique et Technique

    Cote : 96-0102520

    Code Inist : 002B30A09. Création : 199608.