Pharmaceutical marketing : implications for medical residency training.
An educational intervention was developed to improve family practice residents'ability to obtain useful information from pharmaceutical representatives.
The curriculum is based on the traditional one-on-one drug detail.
The objectives are to develop residents'skills in controlling the interview, promote skills for critically analyzing drug-promotional material, and discuss ethical issues.
The contents include an assessment tool, suggested readings, and interview questions with rationale.
After 5 years, residents'confidence in all areas of the curriculum improved significantly.
Mots-clés Pascal : Interne(étudiant), Médecin, Personnel sanitaire, Etats Unis, Homme, Attitude, Enseignement universitaire, Formation professionnelle, Commercialisation, Industrie pharmaceutique, Fiabilité, Vendeur, Amérique du Nord, Amérique
Mots-clés Pascal anglais : Resident(student), Physician, Health staff, United States, Human, Attitude, Higher education, Occupational training, Marketing, Pharmaceutical industry, Reliability, Sales personnel, North America, America
Notice produite par :
Inist-CNRS - Institut de l'Information Scientifique et Technique
Cote : 96-0102520
Code Inist : 002B30A09. Création : 199608.