Today, hospitals are involved extensively in social marketing and promotional activities.
Recently, investigators from the Centers for Disease Control and Prevention (CDC) estimated that routine testing of hospital patients for human immunodeficiency virus (HIV) could identify more than 100,000 patients with previously unrecognized HIV infections.
Several issues are assessed in this paper.
These include hospital support for voluntary HIV testing and AIDS education and the impact that treating AIDS patients has on the hospital's image.
Also tested is the hypothesis that certain hospitals, such as for-profit institutions and those outside the AIDS epicenters, would be less supportive of hospital-based AIDS intervention strategies.
To assess these issues, a national random sample of 193 executives in charge of hospital marketing and public relations were surveyed between December 1992 and January 1993.
The survey was part of an ongoing annual survey of hospitals and included questions about AIDS, health education, marketing, patient satisfaction, and hospital planning.
Altogether, 12.4 percent of executives indicated their hospital had a reputation for treating AIDS patients.
Among hospitals without an AIDS reputation, 34.1 percent believed developing one would be harmful to the hospital's image, in contrast to none in hospitals that had such a reputation (X2=11.676, df=1, P=0006).
Mots-clés Pascal : Milieu hospitalier, Dépistage, SIDA, Homme, Education sanitaire, Enquête, Cadre entreprise, Hôpital, Attitude, Programme sanitaire, Secteur privé, Etats Unis, Conseil, Relations publiques, Virose, Infection, Amérique du Nord, Amérique, Immunopathologie, Immunodéficit
Mots-clés Pascal anglais : Hospital environment, Medical screening, AIDS, Human, Health education, Inquiry, Manager, Hospital, Attitude, Sanitary program, Private sector, United States, Viral disease, Infection, North America, America, Immunopathology, Immune deficiency
Notice produite par :
Inist-CNRS - Institut de l'Information Scientifique et Technique
Cote : 95-0485166
Code Inist : 002B30A04A. Création : 01/03/1996.