One of the aims of this study was to evaluate an information campaign carried out in three geographical areas of Sweden in the winter of 1992-93.
The campaign was intended to increase public awareness of organ donation and to increase the signing of donor cards.
Another objective was to test the effects of different kinds of information.
The average response rate was 69% (1992) and 68% (1993).
In the two areas where the brochure had been distributed to the households, the rate of donor card holders had more than doubled (from 3% and 5% to 13% and 12%). In the two areas where the brochure had not been distributed, the rate was unchanged (5%). In the « brochure areas » also a somewhat larger number of people had informed their relatives about their decisions, compared with people in the other areas.
In all campaign areas considerably more people were aware of the cards than in the control area.
No attitude changes could be shown in any area.
Thus, the mailed brochure was the most effective in increasing people's signing of the donor cards and informing their families.
The more elaborate campaign could possibly have long-term effects, but this remains to be studied.
The attitudes toward organ donation have been rather constant in Sweden from 1987 to 1993, with only slight variations.
A « frankness gradient » was confirmed in this study as well as in an earlier study, where those who were negative toward donation of their own organs had discussed this issu.
Mots-clés Pascal : Donation organe, Campagne de masse, Carte permis, Evaluation performance, Homme, Suède, Europe
Mots-clés Pascal anglais : Organ gift, Mass campaign, Permit map, Performance evaluation, Human, Sweden, Europe
Notice produite par :
Inist-CNRS - Institut de l'Information Scientifique et Technique
Cote : 95-0480734
Code Inist : 002B30A03A. Création : 01/03/1996.