This study compared tobacco-related articles from two elementary school publications, Weekly Reader and Scholastic News, published in 1989 through 1994.
Articles for grades 4 through 6 were evaluated, and the publications were compared with each other.
Also, issues of Weekly Reader published after acquisition by K-III, which is owned by the firm that formerly owned RJR Tobacco, were compared with the earlier ones.
Weekly Reader was less likely than Scholastic News to mention short-term consequences of smoking (32% vs 64%) or to give a clear « no-use » message (35% vs 79%). Weekly Reader was more likely to give the tobacco industry position (68% vs 32%). Post-K-III issues of Weekly Reader were less likely to provide a clear no-use message than earlier ones (62% vs 24%). Conclusions.
Health professionals need to monitor the health information carried in these publications, which reach between 1 and 2 million students per grade level each week.
Although neither publication had perfect tobacco coverage, Scholastic News was significantly better than Weekly Reader.
Mots-clés Pascal : Journal, Milieu scolaire, Ecole primaire, Tabagisme, Information, Evaluation, Education sanitaire, Etats Unis, Enfant, Amérique du Nord, Amérique, Homme
Mots-clés Pascal anglais : Newspaper, School environment, Primary school, Tobacco smoking, Information, Evaluation, Health education, United States, Child, North America, America, Human
Notice produite par :
Inist-CNRS - Institut de l'Information Scientifique et Technique
Cote : 96-0045166
Code Inist : 002B30A03B. Création : 01/03/1996.