College of American Pathologists. Conference. USA, 1994/11/04.
Effective marketing of the pathology practice is essential in the face of an increasingly competitive market.
Successful marketing begins with a market-driven planning process.
As opposed to the traditional planning process used in health care organizations, a market-driven approach is externally driven.
Implementing a market-driven plan also requires recognition of the definition of the service.
Each market to which pathologists direct their service defines the service differently.
Recognition of these different service definitions and creation of a product to meet these needs could lead to competitive advantages in the marketplace.
Mots-clés Pascal : Commercialisation, Anatomopathologie, Pratique professionnelle, Etats Unis, Planification, Marché, Soin coordonné, Amérique du Nord, Amérique
Mots-clés Pascal anglais : Marketing, Pathology, Professional practice, United States, Planning, Markets, North America, America
Notice produite par :
Inist-CNRS - Institut de l'Information Scientifique et Technique
Cote : 95-0508580
Code Inist : 002B30A04B. Création : 01/03/1996.