Healthscope : a model for a low cost health education program using commercial television.
HealthScope is a health education program based on the Health Belief Model that uses television and print materials.
It was designed for a number of agendas - (a) a desire by health educators to provide health information to a broad audience at a reasonable cost, (b) a desire by the local medical association to promote its role in prevention and primary care, and (c) a desire by commercial television to expand its coverage of local health issues in a cost-effective way.
In its initial summer series, HealthScope included 10 weekly television programs that focused on various aspects of disease prevention and health promotion and answered viewers'questions on the air.
Each program was followed by a bank of physicians answering questions on the telephone for 90 minutes.
Corresponding fact sheets were distributed through a local pharmacy chain.
A « healthy weekend » sweepstakes contest also was held.
Intermediate outcome measures indicated that HealthScope had a broad reach and stimulated viewers to seek additional information about health.
At the same time, the program generated revenue for the commercial television station.
Mots-clés Pascal : Programme sanitaire, Education sanitaire, Mass media, Télévision, Prévention, Haiti, Homme, Campagne de masse, Information public, Health Belief Model, Antilles, Amérique Centrale, Amérique
Mots-clés Pascal anglais : Sanitary program, Health education, Mass media, Television, Prevention, Haiti, Human, Mass campaign, Public information, West Indies, Central America, America
Notice produite par :
Inist-CNRS - Institut de l'Information Scientifique et Technique
Cote : 95-0485755
Code Inist : 002B30A01C. Création : 01/03/1996.