To investigate the reception and the readers'reactions to a booklet about sex, which is mailed annually to all 16-year old Finnish adolescents.
Eight hundred youngsters were randomly selected to the study.
A questionnaire was sent to them six weeks after the mailing of the booklet, the « Sextiin ».
After three rounds, a response rate of 65% (N=521) was achieved.
The booklet reached 97% of the respondents, of whom 72% read all of it.
The respondents'attitudes towards and reactions to the « Sextiin » were mainly positive.
They reacted least positively to the articles on homosexuality and masturbation.
Twelve percent of the respondents indicated that they opened the condom package that was attached to the « Sextiin ».
The study shows that the campaign reached its target group well.
As the adolescents'reactions to the « Sextiin » proved to be mainly positive, a claim for further use of the mass media for educational purposes is justified.
Mots-clés Pascal : Education sanitaire, Prévention, Maladie sexuellement transmissible, Sexualité, Communication information, Mass media, Evaluation, Finlande, Adolescent, Education sexuelle, Europe, Homme
Mots-clés Pascal anglais : Health education, Prevention, Sexually transmitted disease, Sexuality, Information communication, Mass media, Evaluation, Finland, Adolescent, Europe, Human
Notice produite par :
Inist-CNRS - Institut de l'Information Scientifique et Technique
Cote : 95-0339198
Code Inist : 002B30A03B. Création : 01/03/1996.