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  1. Fulltext. Serial mass-media campaigns to promote physical activity : reinforcing or redundant ?

    Article - En anglais


    Changes associated with two serial, nationwide, mass-media-based campaigns to promote physical activity conducted by the National Heart Foundation of Australia in 1990 and 1991 were examined.

    Surveys conducted before and after each campaign found statistically significant differences in message awareness (46% vs 71% in 1990 ; 63% vs 74% in 1991).

    In 1990, there were significant increases in walking, particularly among older people, and in intentions to exercise.

    No such changes were apparent in 1991.

    In the case of these two campaigns, conducted 1 year apart, the second may have been redundant.

    Mots-clés Pascal : Programme sanitaire, Education sanitaire, Exercice physique, Homme, Campagne de masse, Mass media, Evaluation, Efficacité, Répétition, Australie, Promotion santé, Océanie

    Mots-clés Pascal anglais : Sanitary program, Health education, Physical exercise, Human, Mass campaign, Mass media, Evaluation, Efficiency, Repetition, Australia, Health promotion, Oceania

    Logo du centre Notice produite par :
    Inist-CNRS - Institut de l'Information Scientifique et Technique

    Cote : 95-0250114

    Code Inist : 002B30A03C. Création : 01/03/1996.